This is Yago
We are a Swiss startup with the goal of bringing matcha to the Swiss regulars' table - and yes, we know, it's a challenge to introduce a green Japanese powder into the world of cheese fondue. But we are ready to prove to even the most stubborn Swiss that matcha is more than just a trend. We four young founders are here to shake up the matcha market in Switzerland. We rely on four basic principles to make matcha the new favorite drink at the regulars' table:
Integrity at Yago embodies transparency, authenticity and honest communication. This value emphasizes the importance of open and clear information about products and processes, thereby building a strong foundation of trust.
Sustainability at Yago manifests itself in our sense of responsibility for the well-being of people and nature. This means a commitment to ecological practices and building lasting, positive relationships.
Innovation at Yago stands for creative and experimental approaches to product development and customer experience, always with a focus on customer needs. This shows our ability to adapt and strive for progress in a dynamic market.
At Yago, harmony stands for the pursuit of a balanced combination of taste, health, application and aesthetics. We believe that none of these aspects alone is enough - it is their interaction that creates a perfect product.
Integrity at Yago embodies transparency, authenticity and honest communication. This value emphasizes the importance of open and clear information about products and processes, thereby building a strong foundation of trust.
Sustainability at Yago manifests itself in our sense of responsibility for the well-being of people and nature. This means a commitment to ecological practices and building lasting, positive relationships.
Innovation at Yago stands for creative and experimental approaches to product development and customer experience, always with a focus on customer needs. This shows our ability to adapt and strive for progress in a dynamic market.
At Yago, harmony stands for the pursuit of a balanced combination of taste, health, application and aesthetics. We believe that none of these aspects alone is enough - it is their interaction that creates a perfect product.
Insights
Yago's passionate team puts their heart and soul into the mission. In this blog we offer you deep and personal insights behind the scenes.
“So, why matcha?” you might ask. Yes, it's true, matcha is no longer an insider tip and there are already many suppliers on the market. In this article I would like to explain what attracted m...