This is Yago
We are a Swiss startup with the goal of bringing Matcha to the Swiss regulars' table – and yes, we know it is a challenge to introduce a green Japanese powder into the world of cheese fondue. But we are ready to prove to even the most stubborn Swiss that Matcha is more than just a trend. We four young founders are here to shake up the Matcha market in Switzerland vigorously. In doing so, we rely on four fundamental principles to make Matcha the new favorite drink at the regulars' table:
Integrity at Yago embodies transparency, authenticity, and honest communication. This value emphasizes the importance of open and clear information about products and processes, thereby building a strong foundation of trust.
Sustainability at Yago is manifested in our sense of responsibility for the well-being of people and nature. This means a commitment to ecological practices and the building of lasting, positive relationships.
Innovation at Yago stands for creative and experimental approaches in product development and customer experience, always with a focus on customer needs. This demonstrates our adaptability and the pursuit of progress in a dynamic market.
At Yago, harmony stands for the pursuit of a balanced connection of taste, health, application, and aesthetics. We believe that none of these aspects alone is sufficient – only their interplay creates a perfect product.
Integrity at Yago embodies transparency, authenticity, and honest communication. This value emphasizes the importance of open and clear information about products and processes, thereby building a strong foundation of trust.
Sustainability at Yago is manifested in our sense of responsibility for the well-being of people and nature. This means a commitment to ecological practices and the building of lasting, positive relationships.
Innovation at Yago stands for creative and experimental approaches in product development and customer experience, always with a focus on customer needs. This demonstrates our adaptability and the pursuit of progress in a dynamic market.
At Yago, harmony stands for the pursuit of a balanced connection of taste, health, application, and aesthetics. We believe that none of these aspects alone is sufficient – only their interplay creates a perfect product.
Insights
The passionate team at Yago is fully committed to the mission. In this blog, we offer you deep and personal insights behind the scenes.
We visited our Matcha farm in Yame!
About three weeks ago, Philemon and I returned from the trip through Japan. This journey was not only a personal enrichment for us but also an exciting discovery tour for Yago. From the picturesque...
"So, why matcha of all things?" you might ask. Yes, it's true, matcha is no longer a secret tip, and there are already many providers on the market. But what attracted me to matcha and why I stil...